The demands of day-to-day club operations are constantly increasing. This also applies to attracting and retaining sponsors, which is becoming increasingly challenging. This is exactly where the 89+1 micro-sponsorship model from the new BFV sponsor, DNA-Sports, comes in. It offers an accessible opportunity for amateur soccer clubs to tap into new revenue streams and create greater visibility as well as additional engagement opportunities for existing partners.

With 89+1, every minute of play opens up its own sponsorship opportunity. Companies, members, fans, and other supporters can secure “their” minute and gain visibility within the club’s immediate environment—for example, on a partner wall or via social media. Clubs that opt for the 89+1 starter package receive a custom sponsor wall, social media templates, prospecting materials, and clear implementation guides. The concept integrates seamlessly into existing marketing structures and is designed to keep the workload for club officials as low as possible.

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“Real added value for TEAM BERLIN”

Dominik Neumann, Founder & CEO of DNA Sports: “Together with the Berlin Soccer Association, we want to open up new marketing opportunities for clubs with 89+1. Our goal is to provide clubs with a concept that is easy to implement, fosters emotional connection, and generates additional revenue. Especially in amateur soccer, we need solutions that are closely aligned with club operations—and that’s exactly what 89+1 stands for.”

Pascal Vergin, Marketing Officer at the Berlin Soccer Association: “With DNA Sports and the 89+1 concept, we’re gaining a sponsor that opens up new, modern ways for our clubs to approach sponsors and market themselves. This partnership creates real added value for TEAM BERLIN and aligns perfectly with our goal of sustainably strengthening amateur soccer in the capital.”